di Wang Xinxin
On January 10, Chen Xiaojun, director of the Industry and Information Technology Bureau of Luohu District, Shenzhen, China , introduced at a special press conference held by Luohu that Luohu, Shenzhen, is a prosperous consumer district and one of the favorite destinations for residents of Shenzhen and Hong Kong . In the next three years, Luohu will be built into a trend distribution center for global buyers and sellers.
“You can imagine a day of strolling and shopping in Luohu . Everyone takes a helicopter to the top floor of Shuibei International Center in the morning. After getting off the plane, you can go to the mall to pick out your favorite gold jewelry. In Shuibei, the “Treasure Capital of China”, you can buy the latest and latest styles. The most affordable gold jewelry; next, along the banks of the Buji River, go to Caiwuwei Business District Vientiane City to enjoy Michelin cuisine. After the meal, you can continue to browse international first-line brands such as LV and Chanel; in the afternoon, you can go to Hong Kong Walk around the Renmin South Business District across the border and feel the rich Hong Kong style; then cross Shennan Road to the Dongmen Pedestrian Street, the favorite of young people, and check in at the first McDonald’s in China; finally, you can go to Sungang You can browse home accessories in the business district and place orders for new energy vehicles at the same time. We are currently carrying out a car purchase subsidy activity of 100 million yuan . If you have a car you like, don’t miss it.” Chen Xiaojun said at the press conference.
The richness of tourist and shopping routes in Luohu is enough to show the depth of consumption in Luohu, with a good consumption foundation and rapid development. In order to further consolidate and strengthen Luohu’s consumption advantages, Luohu will stimulate potential consumption, stabilize and expand traditional consumption, and build an international consumption center core area with world trend leadership.
At the meeting that Luohu will focus on strengthening the construction of five major consumer districts. Among them, Caiwuwei International High-end Consumer Street has unique commercial complexes such as Shenzhen Vientiane City, KKmall, and Shenzhen Wenheyou. Shenzhen Vientiane City exceeded the sales mark of 10 billion yuan in 2020 , firmly occupying the leading position in the national commercial market. In the next three years, we will leverage the existing advantages of Caiwuwei Street, focus on developing high-end brand formats, introduce international high-end brand experiential flagship stores, and build a global distribution center for high-end elements.
Dongmen Vibrant Fashion Consumer Street is one of Shenzhen’s commercial landmarks. Dongmen Pedestrian Street has a profound historical and cultural heritage and is home to a wide range of specialty snacks and delicacies. It is one of Shenzhen people’s favorite pedestrian streets. Next, Dongmen Pedestrian Street will also undergo an overall upgrade. The street will be transformed from the facade, road surface, intelligence and other aspects. The street business will also be upgraded through the introduction of new brands and new projects, driving trendy brands and fashion brands. Play and other young fashion consumption, create a bridgehead for the national trend to go overseas.
The People’s South Shenzhen-Hong Kong Integrated Consumer District not only carries the historical imprint of the city, but also has a novel and fashionable side. It is deeply loved by residents of Shenzhen and Hong Kong. In the future, commercial properties such as Jinguanghua Plaza and Guomao Plaza in the neighborhood will be renovated and upgraded, and the comprehensive upgrading and renovation projects of Renmin South Road, Jianjia Road, and Nanhu Road will also be accelerated to build a “Chinese trend, international style, and fireworks”. Hong Kong flavor business district”.
Shuibei Gold and Jewelry Consumer Street is one of the largest gold and jewelry gathering places in China . Traditional gold and jewelry professional shopping malls such as Jinzhan Jewelry Plaza and Shuibei Jinzuo in Shuibei District have been extremely popular all year round. The KKTIME shopping mall, which integrates catering, retail and other comprehensive businesses, opened in September last year. On the opening day, the passenger flow reached 100,000, which promoted The gold jewelry industry and modern commercial formats are further integrated. In the next step, Luohu will continue to carry out environmental quality improvement actions, promote the development of multiple business formats such as domestic and foreign first-line brand jewelry exhibitions and jewelry markets, and create a fixed star for international jewelry consumption.
Sungangjia Cultural Theme Consumer Street is the largest arts and crafts gathering area in the country. In addition to home furnishings, there are also large-scale commercial complexes in the area. For example, Wanxiang Food Restaurant has been very popular since its opening. It is also constantly updating its brands. Recently, Hema Supermarket and Master Bao have been introduced to better serve surrounding residents. Sungang is also a mecca for automobile consumption. Well-known domestic and foreign new energy vehicle brands such as Tesla, Ideal, and NIO have opened 4S stores in Sungang. Aokangda, a second-hand car dealer in the area, ranks first in the country. Next, we will accelerate the completion of the construction of Sungang Xinluo Lake Reception Hall, create a new energy vehicle street, promote the gathering of home furnishing and art brands, and build the first stop for overseas consumption return.
In 2023, Shenzhen’s second Apple direct store and Muji’s first three-story flagship store in South China opened grandly in Luohu Vientiane City, and the opening scene was very popular; at the same time, Luohu also introduced the Michelin catering brand. Currently, Luohu is actively connecting with large supermarkets such as Costco and Sam’s to provide citizens with more consumption choices.
Next, Luohu will also attract international high-end brands, catering brands such as Michelin and Black Pearl, and national fashion brands to settle in Luohu, and strive to set up more than 100 brand first stores, flagship stores, and concept stores in Luohu within three years. At the same time, in terms of policy support and guarantees, incentives and support of up to 3 million yuan are set for various “first stores” established in Luohu.
Next, Luohu will give full play to its unique advantages as a traditional commercial area, a prosperous consumption area, and a port city, promptly improve supporting policies in the commercial and trade field, optimize the honest consumption environment, stimulate potential consumption, stabilize and expand traditional consumption, and build a world-trend The core area of the leading international consumption center will create a trend distribution center for global buying and selling.
