di Wang Xinxin
On December 17, the opening ceremony of the 2023FAST Shenzhen Eyewear Fashion Week was held at the Shenzhen Convention and Exhibition Center. An industry event that leads the global eyewear fashion trend was officially unveiled.
It is understood that Longgang glasses industry is one of the important pillars of Shenzhen’s modern fashion industry. It has developed for nearly 40 years. More than 125 million pairs of glasses are sold to the world every year, accounting for 50% of the global mid-to-high-end glasses market, and 90% of the world’s mid-to-high-end glasses designers are concentrated in Shenzhen.
The 2023FAST Shenzhen Eyewear Fashion Week has built a “1+1+N” three-dimensional activity system, with 1 fashion week exhibition + 1 design competition and selection + N activities as the main line, integrating fashion trends, optometry art, Future technology and other cross-border elements are deployed in multiple themed sections to demonstrate the hard-core strength and unique charm of Shenzhen glasses in an immersive, interactive and panoramic manner, creating an international cutting-edge fashion exchange platform and helping Shenzhen accelerate the creation of an international cutting-edge fashion capital.
Shenzhen has always attached great importance to the development of the fashion industry, including the modern fashion industry in the “20+8” strategic emerging industry clusters for key cultivation, and is committed to building an international fashion capital with global influence. As the main force in high-end eyewear manufacturing, Shenzhen has formed an industrial cluster with a complete industrial chain, abundant human resources, significant scale effects, and a high reputation in the country and even the world’s eyewear industry. 2023FAST Shenzhen Eyewear Fashion Week not only displays results but also looks forward to the future. It has built an important communication platform for the eyewear fashion industry and is an important measure for Shenzhen to solidly promote high-quality development.
2023FAST Shenzhen Eyewear Fashion Week is an important platform that links global fashion resources, gathers cutting-edge designs, and leads industry development. It will help Shenzhen further explore new opportunities for the development of the fashion industry, set a new benchmark for the development of the “digital + fashion” industry, and build Shenzhen into a The world’s important emerging fashion industry highland has added new momentum.
The fashion week exhibition covers an area of 7,500 square meters, with two major exhibition areas: “immersive” and “brand”, attracting LOHAS, Yuexiang Life, Asia Eyewear, Dejia Eyewear, Eye Star Technology, Xingya, Design Fan Nearly 200 eyewear exhibitors and brands from all over China participated in the exhibition, gathering the upstream and downstream of the industry chain, bringing new industry development trends such as “glasses + fashion”, “glasses + health”, “glasses + new materials”, “glasses + new technology”, etc. The new concept shows the strong driving force and unique style of the development of Shenzhen’s optical industry.
Currently, technology, health, green, and fashion are the keywords for the transformation and upgrading of the glasses industry. Fashion Week focuses on industry hot spots and is oriented to promote high-quality development of the industry. It organizes the “Talk Points” Greater Bay Area Eyewear Industry Seminar and the “Glasses+” New Development Seminar. The seminars invite representatives of industry organizations and enterprises. Focusing on the future development trend of glasses, we will bring you a feast of wisdom.
In order to stimulate the vitality of urban fashion consumption, a number of new eyewear product launches were held during this fashion week to lead the new trend of fashion consumption; domestic and foreign models were invited to perform eyewear + fashion T-stage shows to show the trendy charm. At the same time, it has also linked up with multiple core business districts in Shenzhen and joined hands with major eyewear brands and retailers to launch a variety of preferential and promotional activities to create a fashionable consumption atmosphere and set off a year-end eyewear fashion consumption boom in the city in advance.
